Pricing a house is one of the most important parts of the marketing process. You want to get as much for the property as you can, but if you set the price too high, you can turn away qualified buyers. Your real estate agent can tell you the selling price of homes comparable to yours. Pricing strategy depends on market conditions, and it is different in a buyers' market than it is in a sellers' market.

If your home is overpriced, the marketplace will reflect that to you. When a property fails to sell in a reasonable period of time, you and your real estate agent should have a frank discussion to determine whether too high a price tag is the reason. Your real estate agent will also be getting feedback from other agents who have shown your home.

Remember that price is only one factor. Consider ways you can make the property more attractive to show by handling needed repairs, improving curb appeal or making cosmetic improvements. Improve the condition of your home and you will improve its chances of selling.

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John Morley
Morley Real Estate Group
923 Merchants Walk Suite B
Huntsville, AL 35801
256-382-3737
Fax: 1-800-882-2913
johnm@morleygroup.com

Many agents think their most important job is satisfying the customer. I don’t think that’s true. I believe that sat­isfying the customer is simply the minimum requirement for staying in business. We work constantly to improve our systems, processes and services to go well beyond the stan­dard level of “service” provided by most agents. We want to make you so satisfied with your decision to hire us that you will gladly refer us to your friends and family.

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